![]() After ditching its longtime shopping cart app icon in favor of a cardboard box with blue tape on it earlier. The new logo has adhesive tape, which has been opened and folded from a corner. The Amazon icon with a jagged tape design, left, and the new design with folded tape. Taking note of the customer feedback, Amazon seems to have quickly altered the icon slightly to avoid any further controversy. The comparison blew up social media until Amazon decided to come up with a new logo, without any official announcement as such. However, once the logo had gone viral on social media, netizens quickly pointed out how the jagged piece of blue tape reminded users of Nazi leader, Hitler’s toothbrush moustache. The author had his reasons for deciding to wear. ![]() This could suggest a nod to Amazon’s packaging. Hitler's Toothbrush mustache is one of the most powerful symbols of the last century, an inch of hair that represents infinite evil. Days after Myntra announced its decision to tweak its logo, now e-commerce giant Amazon has sneakily rolled out a small change in its mobile app icon after users found an uncanny similarity between the app’s former logo and Adolf Hitler.Įarly in January, Amazon had introduced the new icon to replace their age-old ‘shopping cart’ symbol with one featuring a brown box with a jagged piece of blue tape stripping down, right above the company’s iconic smile-shaped arrow. A number of Twitter users couldn't help but compare it to Hitler's moustache, with one writing: 'Amazon's new app logo is Hitler with a blue moustache.
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